Press release template

A couple to adapt below and use as you see fit – copy, paste and personalise. When passing on a press release please remember to include one or two pictures – you can grab something from eg ‘Survey logos‘ or ‘Images for websites‘. Remember, make it as locally applicable as possible – that way you’ll generate better local data, which can only help the national picture and survey overall. See this example from Merton (or have a look at the screen shot if the link has gone down


A possible intro paragraph (adapted from Citizens Advice)

We’re going through a big period of change in the UK – from welfare reform to the payday lending market, the cost of housing to rising energy bills – life is getting increasingly complicated and it is important that we are able to access relevant, impartial advice and get help when we need it to make the complex decisions in our lives.


The Big Advice Survey: what’s your story?

[You could use the intro para above or your own instead of this one]: How did 2014 treat you? Is 2015 going to be the clear run you hoped for? The Big Advice Survey, looking at how we deal with problems in our daily lives and where advice fits in, wants to know.

Coordinated locally by [your name] of [your title/organisation], this national survey aims to answer these questions and more including, what is the link between worrying about bills and your health? What do you feel about government and other services becoming ‘digital by default’?

The survey is entirely anonymous and only takes a few minutes to complete. You can take it yourself from the dedicated website: bigadvicesurvey.org.uk

[your name], of [your title/organisation] said to us:

OPTION 1:  “We’re in a cash-poor but ideas-rich environment and the Big Advice Survey presents a tremendous opportunity for us. Whether advice agencies, the council or GP’s it will help us better understand the communities we serve and to identify how, from increasingly limited resources, we can make sure effective advice and information services are available to those that need them.”

OPTION 2: “The more people in [area] we get completing the Big Advice Survey the better the local picture we will be able to build up and the more useful it will be when planning services for the future in [area].

[Perhaps a short para on your organisation/group eg: [Organisation] has been providing services in [area] for [X] years. Last year it helped [Y] people with problems in their lives. Future spending cuts are likely to mean [scenario]]

The Big Advice Survey is now live and will run until the end of March 2015.


 

The Big Advice Survey: what’s your story?

The Big Advice Survey looks at how we deal with problems in our daily lives and where advice fits in. It also explores the potential for alternative ways of delivering advice and information services eg digital, as well as a range of other areas eg the relationship between advice and health and wellbeing.

It is being carried out across the UK and being promoted widely by councils, solicitor firms, community groups, local businesses, foodbanks, housing associations, educational institutions and advice and information providers. It is being coordinated locally by [your name] of [your organisation].

Please complete the survey yourself (it is entirely anonymous). Could public-facing services please consider how they might flag up the survey to services users? There are posters and other promotional resources on the dedicated website and/or you can contact the coordinator for more information below.

[your name], [title] of [agency/group], said: “We’re in a cash-poor but ideas-rich environment and the Big Advice Survey presents a tremendous opportunity for all types of service provider to better understand the communities we serve and to identify how, from increasingly limited resources, we can make sure effective advice and information services are available to those that need them in the years ahead.”

“The more people in [area] we get completing the Big Advice Survey the better the local picture we will be able to build up and the more useful it will be to providers of public services both here in [area] and, around the UK.”

The Big Advice Survey is now live and will run until the end of March 2015.

You can take the Big Advice Survey yourself, here: https://www.surveymonkey.com/s/BigAdviceSurvey

The dedicated website, including promotional resources is here: http://bigadvicesurvey.org.uk

You can contact [your name], who is coordinating the survey locally, here: [your email / telephone number]

 


 

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